麻豆无码版

News
16 Feb 2023, 13:59
Emma Thomasson

Consultancies cash in on climate advice as firms race towards net zero

Setting and achieving a net-zero target involves many challenges for companies - consultancies are happy to help.. Cartoon by 麻豆无码版 / Mwelwa Musonko [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/)
Setting and achieving a net-zero target involves many challenges for companies - consultancies are happy to help. Cartoon by 麻豆无码版 / Mwelwa Musonko

The world鈥檚 top management consultancies, who for decades have advised the biggest polluters, are now piling into the business of helping companies cut emissions to become more sustainable. They are retraining staff, poaching environmental experts, and buying up smaller specialist firms as they seek to generate fat fees from the corporate shift towards a net zero future. Many NGOs, and even some consultancy insiders, question whether the big advisory firms can really be part of the solution to the climate crisis as long as their primary focus remains on finding ways to maximise clients鈥 profits and efficiency. Consultants also continue to help fossil fuel clients prop up their businesses and lobby against regulations, while making them and other industries appear greener than they really are. But the advisors, and their clients, are increasingly aware that greenwashing accusations pose a major reputational risk.

***听Please note: We have also published a factsheet on The big players of net zero climate consulting. This package on the consultancies is part of the听麻豆无码版 focus on company climate claims.听
This dossier听lists听our existing publications and future content plans, and our upcoming events are听here.
This blog听explains why we decided to launch the project.***

While a growing number of companies are struggling to reconcile net zero targets with profitability, one sector has already emerged as a clear winner from the corporate shift to a low-carbon economy: business consultancies. The growth in climate consulting has helped power the big advisory firms to record results in recent years, especially as other parts of their business, like auditing, have seen slower growth or become mired in scandal, like .

The fact that there is money to be made in this upheaval is a strong signal that businesses see there is a real opportunity in decarbonization. That might end up becoming as important a driver of corporate change as ever-tighter regulation and it is certainly the thrust of the pitch consultancies are making to drum up interest in their services.

鈥淭his is going to be growth area for a long time,鈥 said Florian Huber, the co-founder and leader of EY Carbon, set up in 2020 to help clients develop decarbonisation strategies. 鈥淭he need out there is so big and urgent.鈥

Consultancies face increasing pressure from employees and independent rivals to do the right thing, not to mention booming demand from companies for their help in the energy transition. However, conflicts of interest remain a threat, so tougher regulation of the sector seems essential to make sure the advisory business plays a positive role in the climate fight.

Helping companies hide emissions has become risky business for consultancies. Cartoon by 麻豆无码版 / Mwelwa Musonko [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/)
Helping companies hide emissions has become risky business for consultancies. Cartoon by 麻豆无码版 / Mwelwa Musonko

Poor climate performance turns into business risk

The top providers of sustainability services are a mixture of classic management consultants like McKinsey and accountancy firms like EY. The boom comes against the backdrop of major upheavals in the advisory sector, with EY announcing in May it will split off its consulting arm from its auditing business. Other leading accounting firms - Deloitte, KPMG and PwC - could follow EY鈥檚 lead, tempted by the possibility of unshackling their consulting arms from a ban on working with auditing clients. That could be particularly appealing as demands for carbon accounting and climate consulting are set to explode in coming years.

Corporate spending on ESG (environmental, social and governance) and sustainability consulting is set to more than double to 16 billion US dollars by 2027, according to advisory firm . The main drivers of demand for climate consultancy are the introduction of new reporting requirements, stakeholder pressure and climate-related litigation, according to Connor Taylor, industry analyst for Net Zero & Climate Risk at Verdantix.

鈥淧oor climate-related performance is becoming a real, tangible business risk. Firms do not want to be caught out. However, there is a shortage of climate-skilled talent available, resulting in an uptick in demand for climate consulting services,鈥 Taylor said.

From niche to mainstream

Consultancies have always stepped in to offer expertise in areas where often lumbering corporate clients lack skills, such as digital transformation, diversity and inclusion, and, now, the climate transition. 鈥淭here is a lot of ignorance, a lack of confidence. Business leaders are looking for crutches and a sense of certainty,鈥 said Leo Rayman, who has just founded EdenLab, a UK consultancy promoting green growth. EY鈥檚 Huber said business leaders started to get serious about climate change at the World Economic Forum (WEF) meeting in Davos in January 2020.

鈥淚t went from a special niche topic to mainstream. The boardroom didn鈥檛 get what the experts were talking about so we provided a translation service,鈥 Huber said.

One client that EY has helped to develop plans to reduce emissions is German industrial giant ThyssenKrupp. The company announced in September it will spend more than 2 billion euros on building a new plant that will use hydrogen rather than coal to fire its blast furnaces. Producing steel is one of the biggest sources of CO2 emissions and the industry is under pressure to clean up or face financial penalties as carbon trading schemes start to bite. If hydrogen could be used to smelt iron, and it is produced by renewable energy, companies like ThyssenKrupp could take a big step towards reducing emissions.

Consultancies have been instrumental in pushing for market-based approaches to tackling climate change, such as carbon trading. In 2007, McKinsey came up with a greenhouse-gas cost curve, a decision-making tool that helped work out what would be the most efficient ways to cut greenhouse gases. Nowadays, consultants are also at the forefront of helping companies prepare for climate change risks - known as climate adaptation - and CO2 removal technology.

鈥淢ost big consultancies see the business case of being leaders in the climate space,鈥 said WEF climate expert Nathan Cooper.

Greenwashing tactics are becoming much more refined, posing a challenge for journalists. Cartoon by 麻豆无码版 / Mwelwa Musonko [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/)
Greenwashing tactics are becoming much more refined, posing a challenge for journalists. Cartoon by 麻豆无码版 / Mwelwa Musonko

鈥淣et zero is becoming the organizing principle for business鈥

A major driver of business for consultancies will be the European Union鈥檚 new Corporate Sustainability Reporting Directive (CSRD), which requires listed and large companies operating in the EU to present audited information on sustainability measures and targets. The requirements come into force in stages from 2025.

鈥淭his is causing people to realise they have to do something,鈥 Huber said. 鈥淭he reporting affects more than 50,000 companies and everybody has to be ready in one and a half years. If you take all the experts now and put them on this, it still isn鈥檛 enough.鈥

While regulations and risks are the most pressing concern, consultancies are also increasingly talking about how their clients can make money in the transition. 鈥淣et zero is becoming the organizing principle for business and it鈥檚 going to trigger the largest reallocation of capital in history,鈥 said Dickon Pinner, senior partner and global co-lead for McKinsey Sustainability. A recent found that reaching net zero by 2050 could require investments of up to 9.2 trillion dollars per year until 2050.

Lubomila Jordanova is one of the people already benefiting from that capital shift. She set up Berlin-based start-up in 2017 to provide software that helps firms measure, report, and reduce their emissions. 鈥淲e need to change the narrative. Sustainability is the biggest opportunity鈥 it eliminates waste and obsolete elements of the economy, while creating efficiency and circularity,鈥 Jordanova said. One consultant at a major U.S. company, who declined to be named, said many companies are waking up to the need to think about issues like recycling materials because of risks in their supply chains, rather than because they are worried about climate change. 鈥淭he clients are hard-nosed capitalists. It doesn鈥檛 help to frame sustainability as being 鈥榞ood鈥. As soon as you say it is about the long-term health of the company, it becomes more palatable to discuss,鈥 he said.

Overcompliance turns into competitive advantage

One example of a company helped by consultants to think in a more sustainable way is health technology company Philips. The Dutch firm has pledged to generate a quarter of its revenue from 鈥渃ircular鈥 products, services and solutions by 2025, and to offer a trade-in on all professional medical equipment. Accenture helped devise a strategy to help it and its customers reduce their emissions by one million tons of carbon by 2025 鈥 equivalent to 2 percent of Switzerland鈥檚 total carbon emissions.

鈥濿e supported them in assessing the business case behind more ambitious climate actions. The leadership needs numbers and business rationale when committing to more ambitious actions and implicated investments,鈥 said Christian Meyer-Bretschneider, director for sustainability at Accenture Strategy.

Accenture also helped carmaker focus its ESG strategy on four major topics from an original 18, setting easily understandable ambitions and key performance indicators (KPIs) for each area including decarbonization, circular economy, human rights in business and workforce transformation.

鈥濶owadays, many companies want to go beyond compliance and actually improve competitive advantage,鈥 Meyer-Bretschneider said.

estimates that more than 1,500 businesses worldwide, representing over 10 trillion euros in revenue and 19.3 million employees 鈥 including in carbon-intensive sectors 鈥 have set themselves net zero targets. The number of companies disclosing their emissions footprint has grown to more than 50 percent of global market capitalization. However, Accenture has predicted that 93 percent of the major companies that have committed to net zero targets will fail to achieve their goals if they don鈥檛 at least double the pace of emissions reduction by 2030. Bolstering its pitch to help them do that, Accenture said companies require 鈥榗arbon intelligence鈥 capabilities to embed carbon and broader ESG strategies into their core businesses and across their value chains.

Sustainability vs the bottom line

But many companies are still resistant. While over three-quarters of investors think companies should make decisions that lead to sustainable, long-term value creation even at the expense of short-term earnings shortfalls, only around half of finance leaders are prepared to take this long-term stance, according to a recent survey published by EY.

It is perhaps not surprising that finance chiefs are focusing on protecting the bottom line rather than sustainability in the current tough economic times. However, Jordanova of Plan A said the bigger firms are still committed to reducing emissions. 鈥淟arger businesses are doubling down, smaller businesses are not as engaged.鈥 Whether they are reacting to the stick or the carrot, the fact that many companies are suddenly trying to at least seem to be green, means that demand for all kinds of consultancy services has exploded. While big players like EY can offer end-to-end solutions, many smaller start-ups are focusing on pieces of the puzzle, such as providing software to measure emissions.

鈥淭here is not much expert knowledge to go around鈥 everybody is needed,鈥 said Hannah Stringham, head of communications for Right, a Frankfurt-based firm which helps companies measure their carbon footprint. 鈥淭here is an increased awareness of financial risk, exposure to regulation, fear of reputational damage and the impacts of climate change.鈥 Given the shortage of skills, the big consulting firms are spending heavily on hiring more environmental experts, while also training existing staff, and buying up smaller players. The big consultancies have all bought up smaller rivals of late. EY鈥檚 Huber predicts there will eventually be a shakeout, especially in carbon auditing when regulators agree on more standardised measurements and reporting requirements. Then players like SAP and Microsoft are most likely to come out on top, he says.

Despite the consolidation in the sector, Verdantix analyst Taylor still sees a big opportunity for boutique providers. 鈥淕lobal players are yet to invest comprehensively in several key areas of climate consulting services, including carbon offset project development. Independent players will continue to thrive in the market, due to the highly business- and geography-specific demands for climate consulting services,鈥 Taylor said.

Shailendra Singh is the chief executive of SustainMantra, a consultancy advising small and medium-sized businesses in India. 鈥淲ithout smaller companies adapting, it doesn鈥檛 matter if the big multinationals get it right,鈥 he said, noting that the supply chains of major players are made up of smaller companies. 鈥淢ost owners of small companies don鈥檛 want to show that they don鈥檛 know what to do. We build comfort and trust, and tell them what they don鈥檛 know." While some consulting firms are buying in expertise through acquisitions, others are putting a focus on training existing staff. McKinsey, Bain & Company, and Deloitte have all announced ESG training programmes for employees in recent months. And major business schools are adjusting their offerings to include more climate modules.

Climate targets offer great PR opportunities - but also reputational risks. Cartoon by 麻豆无码版 / Mwelwa Musonko [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/)
Climate targets offer great PR opportunities - but also reputational risks. Cartoon by 麻豆无码版 / Mwelwa Musonko

Turning climate activists into management consultants

Meanwhile, BCG , recently announcing an internship program for up to 12 weeks. The 鈥渧isiting activists鈥 will immediately have the opportunity to advise companies on sustainability and environmental protection.

Richard Roberts, who works for UK climate consultancy Volans, is worried by that development. 鈥淭he place we most need climate activists now is in frontline politics, deciding the laws that govern the market economy, not advising businesses on environmental, social and governance issues,鈥 he wrote in a letter to the Financial Times. 鈥淲e鈥檙e never going to change that if all the climate activists become management consultants.鈥

Many climate activists remain suspicious. They note that consultancies are often still paid to protect the status quo, focusing on maximising profits rather than the health of the planet. Consultants continue to advise carbon-heavy industries on ways to appear more sustainable, while helping them lobby against the legislation aimed at forcing them to clean up.

One consultant, who declined to be quoted, admitted his firm had helped a major energy company with a campaign that sought to make it look like it was more committed to reducing emissions than it really was, even though it had advised the client it would backfire. 鈥淲e tell clients we don鈥檛 believe you should do this but you will see for yourself after two years and then you have to reverse course. It is like letting a child put their hand on a hot stove and they learn themselves.鈥

Greenwashing advice

BCG, a major provider of advice to the oil and gas industry, has faced allegations of greenwashing for its sponsorship of U.N. COP climate change summits, including the one planned next year in the United Arab Emirates.

鈥淭he UAE and other Middle Eastern countries need to present a much greener image to the world if they are going to get away with carrying on with oil and gas,鈥 said Pascoe Sabido of campaign group . BCG has been helping governments in the region promote the idea of developing more 鈥, but Sabido sees that as a red herring: 鈥淯ltimately it is a big front for continued oil and gas consumption.鈥

BCG has said it will continue to advise polluting industries as long as they commit to their own decarbonisation targets. CEO Christoph Schweizer told the FT that the group already earns more advising on sustainability than it does in the oil and gas sector, adding the one sector it refuses to work on is coal, unless it is asked to help decommission a mine.

EY鈥檚 Huber defends working with dirty sectors: 鈥淚f everyone tries to avoid the big emitters, the emissions will still be there. Yes, let鈥檚 work with them but be purposeful and don鈥檛 do greenwashing. What is bad about an oil company committing to real targets?鈥

McKinsey employees demand real climate action

Last year, the reported that more than 1,100 employees of McKinsey had signed an open letter to the firm鈥檚 top partners, urging them to disclose how much carbon their clients emit. 鈥淭he climate crisis is the defining issue of our generation,鈥 nearly a dozen McKinsey consultants wrote in the letter. 鈥淥ur positive impact in other realms will mean nothing if we do not act as our clients alter the earth irrevocably.鈥

Mike Forsythe, the journalist who wrote that article as well as a about a raft of scandals involving McKinsey, told 麻豆无码版 that the company鈥檚 efforts on sustainability were undermined by continuing to advise oil and coal firms. 鈥淐ompanies like McKinsey have done some very important work in the field, but it is totally undermined by their work for the big polluters, which our reporting found adds megatons of carbon into the atmosphere,鈥 he said.

has said it will continue to work with 鈥渉ard-to-abate鈥 industries like energy, shipping and agriculture: 鈥淪ociety cannot deliver necessary carbon reductions without engaging with the industries that need to transition the most,鈥 it said in a statement.

One former McKinsey consultant said the answer was not necessarily to stop consultancy firms from working with polluting industries, but to regulate the sector, for example by demanding that consulting firms account for the emissions of the companies they advise in disclosures, particularly as a requirement for winning public contracts, and creating frameworks for privately held institutions such as consulting firms, PR firms, or law firms that include the emissions impact of their advisory practices in carbon disclosures or ESG reports. 鈥淭hey need incentives and costs to move away from their fossil fuel portfolios or put real restrictions on the types of work they are able to do with such clients. At the moment, they shop their relationships with regulators as a reason to be hired by polluting clients, and with regulators use confidentiality to protect themselves from disclosing obvious conflicts of interest or potentially damaging client work鈥

Sabido from Corporate Europe Observatory agrees. 鈥淐onsultancies are also lobbying. And they are also working for governments and using what they鈥檝e learned working for governments with private clients,鈥 Sabido said. 鈥淚f they are working with fossil fuel companies, they shouldn鈥檛 get public contracts.鈥

All texts created by the 麻豆无码版 are available under a . They can be copied, shared and made publicly accessible by users so long as they give appropriate credit, provide a link to the license, and indicate if changes were made.
« previous news next news »

Ask 麻豆无码版

Researching a story? Drop 麻豆无码版 a line or give us a call for background material and contacts.

Get support

+49 30 62858 497

Journalism for the energy transition

Get our Newsletter
Join our Network
Find an interviewee