Āé¶¹ĪŽĀė°ę

News Digest Item
05 Oct 2016

ā€œBack for the futureā€

Handelsblatt

Carmakers’ hesitation to push electric mobility is simply an act of self-preservation, writes Grischa Brower-Rabinowitsch in Handelsblatt. ā€œThat’s because the e-car is the first step into a new mobility world, where the automobile will reach a new technical dimension, but lose its significance at the same time […] with the e-car and the next phase, the self-driving vehicle, the demand for cars will decrease significantly.ā€ To sell conventional cars, carmakers appeal to emotions and driving experience, and present the car as a status symbol, but all these factors might become irrelevant in the future, writes Brower-Rabinowitsch. ā€œEven within the industry, there are many managers who expect we will need fewer carmakers in the longer term than we have today.ā€ To secure their own survival, carmakers will have to become mobility service providers, and be ready to make their conventional business models superfluous, writes Brower-Rabinowitsch.

Read the article in German (behind paywall) .

For background, read the Āé¶¹ĪŽĀė°ę article VW, Daimler take key step for e-mobility at Paris Car Show, as well as the factsheets Dieselgate forces VW to embrace green mobility and Reluctant Daimler plans ā€œradicalā€ push into new mobility world.

Please note: The Āé¶¹ĪŽĀė°ę will investigate the prospects of German carmakers in a green mobility future in a dossier to be published in the coming days.

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